How do you decide what to do with your digital marketing? One of the factors that influence success or failure, from my perspective, would be looking at your website, whether that’s a traditional business or a purely online business.
What other digital assets that you might have? These can be your mobile website; mobile app; YouTube, channel, Facebook fan page, Twitter profile, LinkedIn company page, Google+, Instagram, Pinterest and your electronic direct mail like e-newsletters. Do you have a blog? Do you have a forum? These would be included too.
All these digital assets need to be assess for a few things; do you need them? Which ones do you need? Have you got consistent branding across all of them? When it comes to looking at your website in particular take a look at the numbers. First of all, look at the conversions. Are you attracting enough quality leads? Are you make enough sales?
If that number is not right then we should perhaps look at the traffic. How many unique visitors per month? What’s the percentages of new and repeat visitors? What’s behind these numbers? What’s the bounce rate, the time on the site the visitor flow, where are people exiting? What’s the percentage on those particular pages that aren’t performing? Then what can be done to improve things?
What is the competition up to? What changes are there in technology? What digital marketing initiatives should you be undertaking? These are the sort of things we want to look into to make sure that we’ve got the strategy right and then building the digital assets that’s going to support your business plan and help you move forward.
We are Marketing Synergy, and remember “great business means great marketing”.